Cognis' Betatene Self-Affirmed GRAS

LA GRANGE, Ill.—Cognis Nutrition & Health announced that Betatene® (natural mixed carotenoids) is self-affirmed GRAS for use in baked, egg and dairy products; cereals; gelatins and puddings; processed fruits and juices; processed vegetables and juices; snacks; soups; fats and oils; meal replacements, and medical foods.
Laura Troha, Marketing Manager, Cognis Nutrition & Health, explains that products with Betatene have the allowed use of “Natural Beta-Carotene” on the ingredient list and may also carry the following labeling claims:Natural and safe source of vitamin A; Rich source of Vitamin A or Excellent Source of Vitamin A; Helps Maintain Healthy Immune System; Helps Maintain Healthy Skin.
Troha says manufacturers can also use the ingredient as a natural colorant.