Consumer Insight on Convenience Foods

4/8/2009 9:53:07 AM
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BELLEVUE, Wash.—There’s no question the recession has more consumers eating at home. While that’s not the best news for restaurant owners, it’s certainly a welcome trend for manufacturers and retailers of convenience foods. Recognizing that consumers value convenience almost as much as they value price, The Hartman Group published a white paper, “Reimagining Convenience Foods: The Opportunity for CPG and Food Retailers to Make Quality, Distinctive Flavors More Accessible at Home,” which offers quantitative and ethnographic insights into what consumers really mean by “convenience.”

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