PLANO, Texas—All Sport, Inc. and Dr Pepper Snapple Group, Inc. introduced All Sport Naturally Zero, the first zero-calorie sports drink sweetened with rebiana, an all-natural sweetener from stevia.
"We have been working diligently in our R&D center to incorporate stevia in our products and in our allied brands such as All Sport," said Larry Young, chief executive officer of Dr Pepper Snapple Group. "Taste is king in the beverage industry, but for today's consumers, health is becoming increasingly important. All Sport Naturally Zero delivers a unique proposition for the millions of Americans who exercise regularly and are looking to get the most out of their workouts."
All Sport Naturally Zero 20-ounce bottles will be available April 2009 in convenience and gas, grocery and specialty retail channels in three flavors—Dragonfruit, Strawberry Star Fruit and Mandarin Orange.
