NORTHBROOK, Ill.—Tight economic times mean consumers are choosing value over price when selecting which brands to purchase, reported a new 2009 Brand Keys Customer Loyalty Engagement Index.
Brand Keys polled 26,000 consumers of 441 brands in 63 categories. Among the brands that received the highest marks for meeting or exceeding consumer expectations, “there is a price-value formula consumers use to calculate brand differences and to decide which brands to buy,” said Brand Keys President Robert Passikoff. “Shopper consciousness has shifted from just trying to ferret out deals to looking for brands that provide value.”
