LUXEMBOURG—A European Union court upheld a ruling denying Anheuser-Busch InBev the right to register the Budweiser name as a trademark in the EU, reported FLEXNEWS.
Belgian-based InBev, which purchased St. Louis-based Anheuser-Busch in 2008, applied for an EU trademark in 1996 for the name "Budweiser" for its "beer, ale, porter, malted alcoholic and non-alcoholic beverages." Czech brewer Budejovicky Budvar, which makes beer marketed in the EU as Budweiser Budvar and or Czechvar in North America, opposed the application.
