CHICAGO—The recently released 2009 “Kids’ Marketing & Menu” report from Technomic, Chicago, notes that independent restaurant operators have been adult-style offerings to kids in greater numbers. Their menus target kids with smaller portions of premium steaks, fresh fish, locally sourced healthy foods and bold, ethnic flavors.
The report provides in-depth analysis of the kids’ menu category for the 250 largest chain restaurants, as well as leading emerging chains and independents.
“The ability to develop menu offerings around a local, organic or natural culinary focus is a trademark of independent concepts that operate in the higher-end, fine-dining realm,” says Darren Tristano, executive vice president, Technomic. “Parents who value these attributes in food are beginning to steer their children away from mac-and-cheese and chicken finger entrées in favor of fresh seafood, baked or grilled chicken, organic vegetables and premium cuts of meat. This trend has notable trickle-down potential for the top 250 chains.”
