BELLVUE, Wash.—The Hartman Group released an analysis of consumers’ familiarity with sustainability, as a term, and way of life, and how attitudes and behaviors across economic, social, corporate and environmental responsibility is reflected in their consumption patterns.
The report, “Sustainability: The Rise of Consumer Responsibility”, provides a detailed analysis of several key product and channel categories. The analyses indicate that many consumers do not know which products or companies are truly sustainable. The report highlights key findings that reinforce the trend in “responsible purchasing” including, the number of consumers who believe their purchase decisions matter as much as their votes, how many consumers participate in sustainable behaviors and consider environment and social aspects at times in making purchase decisions, and those consumers willing to pay a premium for sustainable goods despite the economic downturn.
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