ROCKVILLE, Md.—According to market research publisher Packaged Facts’ new report, “Top Global Food and Beverage Companies: Strategies for Success”, eight food and beverage companies exemplify the ideal model for success in a volatile economy.
The report contains a unique mix of consumer, market and industry insight with international scope. The report highlights international strategies of Nestlé, Kellogg, Anheuser-Busch, Wrigley, Kraft, Heinz, Coca-Cola and Danone examining the challenges they face now and in the future. The report also discusses the commonalities and distinguishing features of global brand strategies, from product development and innovation, through marketing communications and distribution.
“The foremost similarity among all eight companies is their commitment to innovation, to create products that meet the changing needs of consumers,” said Tatjana Meerman, publisher of Packaged Facts. “Innovation is a critical part of their strategies to win over new consumers, protect and bolster their competitive advantage and hence drive long-term financial gains.”