LONDON—A new Datamonitor report reveals the majority of consumers enjoy alcohol in a responsible and relaxing fashion, and alcohol misuse is a contributing factor to the obesity epidemic.
“The excessive over-consumption of alcohol continues to receive plentiful media coverage in a number of countries, along with the financial and physical costs associated with such behavior increasingly documented. However, this does not portray a fully accurate picture of alcohol consumption” said Matthew Taylor, Datamonitor consumer markets analyst and author of the report.
The report said 50 percent of consumers are more aware of the dangers of excessive alcohol consumption and reducing their alcohol consumption. However, consumers choosing to abstain from alcohol consumption remain the minority.
