FLORHAM PARK, NJ—PureCircle, a developer, producer and marketer of high-purity Rebaudioside A (Reb A), the first all-natural, zero-calorie sweetener, announced today an exclusive global strategic collaboration with Firmenich, a privately-owned fragrance and flavor company, to accelerate the commercialization of Reb A in the global food and beverage industry.
Firmenich has developed innovative flavor systems for Reb A, which will be rolled out across food and beverage applications. Under the terms of the collaboration, Firmenich and PureCircle will combine to offer natural flavor and sweetening solutions to category leaders in the global food and beverage market.