Pet-Food Costs Rise, Market Shifts to Store Brands

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HACKENSACK, N.J.— Pet-food costs are on the rise, with Hill's anticipating a 7.4 percent increase and Nutro expected to raise its prices again. While consumers will spend about $16.9 billion on pet food in 2009, cost increases and declining economy will drive them to turn to grocery-store brands.

Pet-food makers point to rising costs of energy, ingredients, packaging and transportation. Corn, a main ingredient in many dog foods, climbed to a record $7.99 a bushel on June 27, abetted by the push to use corn-based ethanol in gasoline. Oil prices surged to more than $147 a barrel in July, driving up transportation costs.

Industry experts and analysts have cited the pet-products industry as one of the few to be insulated from economic troubles.

Pet food is the largest segment of the pet-products industry, which was estimated to be $43.4 billion in 2008 by the American Pet Products Association, Inc.

"Even during these tough economic times, pet food is no longer considered a discretionary purchase because pets are considered members of the family," said Kurt Gallagher, communications director for the Pet Food Institute, a Washington D.C.-based association representing companies that manufacture in the United States.

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