BOSTON—Massachusetts plans to fight its obesity problem by requiring restaurant chains to prominently post calorie counts, and waging an aggressive campaign to educate parents about overweight students.
Like New York City, Massachusetts is targeting the giants of the fast-food world, both because of the uniformity of their products and because of their broad appeal, especially to lower-income consumers who are more often overweight.
The measures would go into effect next fall if approved by the Public Health Council. The state’s top health leaders launched “Mass In Motion”, a multifaceted effort promoting a broad range of wellness activities for Massachusetts residents and school children.
