BATTLE CREEK, Mich.—Kellogg Company began a 6-month test of a more consumer-friendly, space-saving box for its cereal brands Jan. 26 in Detroit-area retailers.
The company is testing a new, space-saving box that offers the same amount of food with less packaging. By optimizing the box configuration, Kellogg’s is able to reduce the package size without decreasing the amount of food. This test marks the most significant innovation in cereal boxes since the 1950s, the company said.
The new packaging is expected to help consumers save space in their pantries and help retailers make efficient use of shelf space, as well as protect and preserve natural resources by using an average of 8-percent less packaging material per cereal box., the company added.