LOUISVILLE, Ky.—Yum! Brands, Inc. is launching a free online fitness program starting Jan. 1, 2009, to help people jumpstart their New Year’s resolution to exercise more and get in shape.
As part of the company's overall Health and Wellness "Keep It Balanced" effort, Yum! and its KFC, Pizza Hut, Taco Bell, Long John Silver's and A&W Restaurants brands are offering consumers worldwide a free, month-long trial membership to an online wellness and fitness training tool called eFIT4Me on their Web sites. After the month-long trial is over, consumers can continue the program with eFIT4Me at a 50-percent discount of $5.99 per month.
eFIT4Me is an interactive complete lifestyle management system that features customized fitness programs, identifies eating patterns, recommends nutritional habits and includes motivational and goal tracking tools that constantly evolve as members update their progress.
Yum! is partnering with University of Louisville's men's basketball coach Rick Pitino to educate consumers about the importance of fitness in a balanced lifestyle. Pitino is working with Yum! to help promote physical activity by participating in a public-service announcement as well as monthly online exercise tips featured on the Company's Keep It Balanced Web site.
Each of Yum's brands currently offers lower calorie "Better For You" menu options. As part of a broader Health and Wellness effort across the United States, Yum! announced in October 2008 that its U.S. divisions at each of its brands would become the first national restaurant chains to begin voluntarily placing product calorie information on their respective menu boards in company-owned restaurants nationwide beginning in 2008 and completed by Jan. 1, 2011.
