Whey Protein Functionality Expanding

MONTPELLIER, France—Whey protein will be driven by its use as an ingredient in functional foods, an industry export told NutraIngredients.com., which notes, “Dr. Joop Kleibeuker, secretary general of the European Whey Products Association (EWPA), told DairyReporter.com that while the industry could expect more ‘standalone’ products like whey drinks and nutritional bars to be launched, ingredients will be the most beneficial area for manufacturers.” Kleibeuker said whey protein as an ingredient will allow “manufacturers to optimize the potential nutritional properties of the product.”