PORT WASHINGTON, N.Y.—A new NPD Group, Inc., report reveals more than half of consumers surveyed consider themselves extremely or very interested in environmentally friendly products, with women having a stronger interest and willingness to pay more for “green” products than men.
The report, "Green 2008: Consumer Attitudes and Behaviors," said women consider themselves to be well-informed about green products. This bodes well for manufacturers and retailers that can drive marketing and education efforts that will help the less-involved consumer understand the benefits of green and what makes a product green.
