Impulse Buying and Other Consumer Shopping Habits

NEW YORK— Thirty percent of shoppers worldwide choose the brand they’ll buy while they are at the store, an Ogilvy Group study found. Study findings revealed that one in 10 shoppers buys a different brand than they planned; almost 20 percent of shoppers buy items they didn't initally intend to; and one in five shoppers don't buy a product they planned to purchase.