Deals Boost Restaurant Traffic

CHICAGO—Value-oriented deals are boosting restaurant traffic, meatingplace.com reported. According to the Web site, “total restaurant industry traffic is up 1 percent for the quarter ended August 2008, and the modest gain is driven entirely by deals. Restaurant operators have been offering more deals, including value menus, coupons, discounted prices, and buy-one-get-one-free, according to NPD Group.”