LONDON─PureCircle expects GRAS status for its Rebaudioside A (Reb-A) sweetener within two months, allowing Coca-Cola and PepsiCo to launch Reb-A sweetened drinks within days.
PepsiCo will launch PureVia, a new line of its SoBe Life drink with Reb-A. Merisant is set to release its PureVia Reb-A product after GRAS is obtained, and Cargill has already launched its Truvia Reb-A product.
