VIBY J, Denmark ─Production will resume at Mengniu Arla once analyzing equipment that can test milk for traces of melamine arrives, is utilized and the company can satisfy Chinese consumers that their milk powder is melamine-free.
All undistributed products produced prior to the temporary halt of production will also be tested before being distributed to Chinese shops. In addition, a limited batch of products about which there is some uncertainty has been withdrawn from the market.
Mengniu has launched an intensive information campaign on Chinese TV to inform the public what action the dairy is taking to safeguard quality.
“We are focusing on re-establishing the safety of, and confidence in, our locally produced milk powder. The crisis has affected confidence in all dairies in China. We are part of this – just as we’re a part of the solution,”said Jais Valeur, executive director, Arla Foods Group.