BATTLE CREEK, Mich.─Kellogg Company announced September 18 its acquisition of Specialty Cereals Pty Limited, a privately-owned manufacturer of natural ready-to-eat cereals marketed under the Vogels, Wild Oats and Cerevite brands.
"Consistent with our strategy, we continue to pursue the right kind of opportunities to grow our business," said David Mackay, President and Chief Executive Officer, Kellogg Company. "The acquisition of Specialty Cereals provides Kellogg Australia with an entry into the fast-growing Natural Foods segment."
"The acquisition cements a 20-year relationship between our companies, as Specialty Cereals was already a co-manufacturer and co-packer for Kellogg," added David Denholm, President Kellogg Asia Pacific. "Their brands are a great fit with the Kellogg Australia portfolio and we're thrilled to welcome their employees to the Kellogg family."
