Germicidal Gum Freshens Functional-Gum Category

NORTHBROOK, Ill.—Germicidal gums are a growing part of the functional-gum category, BrandWeek reported. Germ-killing gums such as Mentos Pure Fresh and Orbit Mist utilize ingredients such as green tea extract and magnolia bark extract to do everything from fight bad breath to whiten teeth to increase saliva to create a “hydrating sensation.”