Consumers Choose Savings Over Organic, Convenience

CHICAGO/LOS ANGELES─Consumers opt out of organic and convenience foods in order to save money, Reuters reported.

The switch from health and time-saving foods to money-saving foods may prove beneficial to at-home product basics producers like Kraft, General Mills and Smuckers, whereas pre-packed, prepared and pre-cut items from companies like Whole Foods and Safeway may fall to the wayside.

"When the $75 doesn't buy what it used to buy, you change what you buy," Bob Goldin, executive vice president at food and restaurant industry consulting firm Technomic, told Reuters. "Consumers really are willing to sacrifice convenience to manage their budgets."

 US Consumers May Pass on Convenience, Organic Foods

Source: Reuters, Flexnews