Take Out with Bob Weeks RSS
Bob Weeks

Bob Weeks began his publishing career in the early 1970's and served in several different capacities with Bill Communications and Freed Crown Lee Publishing before becoming Publisher of Dairy Foods and Prepared Foods magazines at Gorman Publishing. In 1991 he set out on his own, establishing Weeks Publishing Company with the successful launch of Food Product Design Magazine which subsequently became and remains today the preeminent food development and R&D focused publication/information source. Bob continued as Publisher of Food Product Design as well as Culinology magazine after being acquired by Phoenix-based Virgo Publishing LLC. in 2005. His 23 years in food publishing have established Bob as one of the foremost thought leaders in the food industry.

Marketing “Naturally Functional” Ingredients

Comments
Print

Rather than depending on traditional fortified foods or dietary supplements, consumers are increasingly turning to "naturally functional" foods to meet their daily nutrition needs.

If you are interested in the fast-growing area of naturally functional ingredients, join Jeff Manning, chief marketing office for the Cherry Marketing Institute, and Wendy Bazilian, author of “The SuperFoods RX Diet,"  for a Webinar on March 13th titled "Marketing 'Naturally Functional' Ingredients in Today’s Benefit-Driven Environment."

They will examine the growing market for foods that are inherently healthy, like those including superfruits. You will take away an understanding of the food and flavor trends driving the health-and-wellness category, and gain insight into current and future opportunities.

Click here for more information and to register.

Comments

comments powered by Disqus