Marketing “Naturally Functional” Ingredients
Rather than depending on traditional fortified foods or dietary supplements, consumers are increasingly turning to "naturally functional" foods to meet their daily nutrition needs.
If you are interested in the fast-growing area of naturally functional ingredients, join Jeff Manning, chief marketing office for the Cherry Marketing Institute, and Wendy Bazilian, author of “The SuperFoods RX Diet," for a Webinar on March 13th titled "Marketing 'Naturally Functional' Ingredients in Today’s Benefit-Driven Environment."
They will examine the growing market for foods that are inherently healthy, like those including superfruits. You will take away an understanding of the food and flavor trends driving the health-and-wellness category, and gain insight into current and future opportunities.
Click here for more information and to register.