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Bob Weeks

Bob Weeks began his publishing career in the early 1970's and served in several different capacities with Bill Communications and Freed Crown Lee Publishing before becoming Publisher of Dairy Foods and Prepared Foods magazines at Gorman Publishing. In 1991 he set out on his own, establishing Weeks Publishing Company with the successful launch of Food Product Design Magazine which subsequently became and remains today the preeminent food development and R&D focused publication/information source. Bob continued as Publisher of Food Product Design as well as Culinology magazine after being acquired by Phoenix-based Virgo Publishing LLC. in 2005. His 23 years in food publishing have established Bob as one of the foremost thought leaders in the food industry.

Colors Matter

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The color of a food product can help secure its success in the marketplace or contribute to its failure to attract first-time or repeat purchases. Many times, a consumer's first impression of a food product is based on the color of the product and what it conveys about how it will taste.

For an in-depth look at food coloring and the important part it plays in a product's success, click here to visit our new Content Library on Colors.

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