No Time to Be an Ostrich

As I write this, all the Wall Street barometers are pointing toward a coming recovery from our recent economic doldrums.

The Dow is up 21% in the past three months and is threatening to exceed the 10,000 mark. The S&P 500 is up 22%, and the NASDAQ is also up close to 22% in that same three-month time frame.

It would seem that Wall Street knows something that Washington and the majority of the news media don’t—i.e., the recovery has started. This does not mean we won’t have some downward dips over the next several months, and unemployment will stubbornly resist the good news, but I believe we have turned the corner.

With that in mind, it is time for the food industry to do its part in fostering the “new” economy by taking our heads out of the sand and starting to aggressively promote our products and services. Whether you like him or not, Ted Turner has been successful in a variety of arenas, and so I will pass along some wisdom I heard him espouse once on a late-night talk show: “Early to bed, early to rise, work your butt off and advertise, advertise, advertise.”

Not bad advice, that.

Here’s to 2010, the year of the economic comeback.