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Bob Weeks began his publishing career in the early 1970's and served in several different capacities with Bill Communications and Freed Crown Lee Publishing before becoming Publisher of Dairy Foods and Prepared Foods magazines at Gorman Publishing. In 1991 he set out on his own, establishing Weeks Publishing Company with the successful launch of Food Product Design Magazine which subsequently became and remains today the preeminent food development and R&D focused publication/information source. Bob continued as Publisher of Food Product Design as well as Culinology magazine after being acquired by Phoenix-based Virgo Publishing LLC. in 2005. His 23 years in food publishing have established Bob as one of the foremost thought leaders in the food industry.

08/28/2009

Free Online Marketing Webinar

Online marketing has great potential, but also a lot of pitfalls. To help you succeed with this powerful medium, we are pleased to offer a free, live webinar on the topic Sept. 1 at 2pm eastern. This is not a sales pitch for our online products and services. The information you will receive will improve your online marketing no matter where you spend your money. The speaker is Eric Shanfelt, our executive vice president of eMedia, who is one of the best known experts in this field. He writes on the topic for Publishing Executive magazine and speaks frequently on this subject. He will cover the things that you really need to know about online metrics/statistics (including the myth, lies and half-truths that you need to look out for when marketing online). He will discuss the questions that you absolutely must ask before you buy online ads/marketing and how to effectively measure results from your campaigns. You will also learn how to align your online efforts with your marketing goals and how to get the most impact from your creative. Plus a lot more. And again, this is unbiased, non-commercial information that applies to any online advertising/marketing program, whether you run it with us or someone else. By the end of this webinar, you will have a much clearer understanding of how to maximize your return on your online marketing spend. And feel free to pass this on to others in your organization. It will be time well spent.

To sign up, click here.

 

Comments

1

Meil 11/17/2009 17:14

Thank you for sharing this article
2

Jasmine 08/31/2009 23:44

It's truth that nowadays online marketing has a more value. Thank you for give the guidence to cover the some online marketing strategies.

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