Tailoring Your Price Points

      I'm one of those dinosaurs who still reads three or four newspapers every day.  My list includes the Wall Street Journal, USA Today, the Chicago Tribune ( although its' recent redesign has me thinking about looking elsewhere ) and the NY Times.  Granted, I don't read them all cover to cover, but I find each has its' strengths and I don't feel fully informed until I have at least paged through all four.  USA Today gives me a general national feel, while I read the Chicago Tribune for the local Chicago info. The WSJ gives me the view from right of center and the NY Times the left.

      One of the things they all have in common is a Book Section, which is where I found today's subject..  Over the past several weeks, each of them have featured books and/or reviews of books that have become very popular because they talk about how people can cope with, and actually turn the current economic situation to their advantage by matching up their food purchases to their desire to lead a more healthful lifestyle and lose weight while saving money.

      Perhaps there is a message here for food marketers. A marketing message that highlights the health benefits of your product while emphasizing its' price point advantages over your competition will certainly resonate with consumers. It certainly turns the usual "healthier is more expensive" mantra on its' head.  Sounds like food for thought........ and your bottom line. At least it's worth taking a look?