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Take Out with Bob Weeks
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Bob Weeks began his publishing career in the early 1970's and served in several different capacities with Bill Communications and Freed Crown Lee Publishing before becoming Publisher of Dairy Foods and Prepared Foods magazines at Gorman Publishing. In 1991 he set out on his own, establishing Weeks Publishing Company with the successful launch of Food Product Design Magazine which subsequently became and remains today the preeminent food development and R&D focused publication/information source. Bob continued as Publisher of Food Product Design as well as Culinology magazine after being acquired by Phoenix-based Virgo Publishing LLC. in 2005. His 23 years in food publishing have established Bob as one of the foremost thought leaders in the food industry. |
Trends for 2009.... Part 2
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Yesterday I listed my top 5 trends for 2009. Today, here are my second 5.
Companies will look for line extension products rather than "new" ideas in order to benefit from both consumer loyalty to existing top brands and the long standing ability of those brands to generate sales and sustainable profits.
The baby boomers desire to maintain health and youth will continue to drive the "healthy snacks" sector.
Despite the tight economy, the natural, healthy, and most particularly the "free from" themes will see a very active 2009.
It will become even more obvious that fruits and fruit flavors are the future of functional foods.
Salt reduction and replacement will be one of, if not the top focus for product developers.
Well, there's my second five top trends for 2009. Did I miss any? Let me know and I'll compile a list to share with every one.
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