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Lynn A. Kuntz

The Hot Pot is a goulash of news, opinions and advice about designing food products and other issues affecting our industry. Its moderator and sometimes contributor is Lynn A. Kuntz, editor of Food Product Design. A lifetime of food-industry experience, first in the trenches and currently via the written word, has shaped her knowledge base and her opinions―and she's not afraid to use either of them.

Fruit That Goes Crunch

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A number of small companies have started to open up a new healthy snack food category over the last couple of years: freeze-dried fruit crisps. It has crept in under my personal shopping and professional radar, although I’m not sure why. It’s a great, tasty idea that certainly addresses today’s nutritional needs--and one that gives us crunch junkies a healthy fix.

I had noticed and bought a package of Sensible Foods, LLC, “Cherry Berry” in the fruit section of my local grocery a couple of months back and subsequently received a press release and samples from another company, Crispy Green, Inc. that was debuting a new Crispy Bananas product. (And I notice Gerber has a product geared for toddlers.) All I have to say is that my ten-year-old daughter passed on the candy, and we are now warring over who gets the last package of freeze-dried bananas—her or mom. Being in short supply in Illinois, I see no need to inform the others in my family of their existence. I’ve discovered there’s also freeze-dried sweet corn, freeze-dried edamame and—on my personal must “find” list—freeze-dried potato crisps.

Look at research that says 86% of moms report that nutrition is the No. 1 factor when purchasing food for their children. I’m a bit surprised these products haven’t hit the big time, especially in vending machines with their notorious dependence on nutritionally challenged snacks. Freeze-drying and barrier packaging doesn’t come cheap, so they are a bit pricey considering the current economic climate. But the nutritional benefits are undisputable, and anything that wows both the candy-loving 10-year old and her potato-chip addicted mom has got to be a winner.

Lynn A. Kuntz

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