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Douglas J. Peckenpaugh is community director of content and culinary editor of Food Product Design. His career has centered on food and agricultural publishing, working as a writer, editor and publisher of magazines, books and websites. He also worked as a cook and restaurant manager while earning his B.A. in Professional and Creative Writing from Purdue University. |
Antioxidant Upticks
Posted in
Blog,
Antioxidant,
Beverages,
Carbonated Beverages,
Healthy Foods,
Fortification,
Market Trends,
Market Research,
Business,
Green Tea,
Tea,
Fruits / Vegetables
Just the other day, I was handed a can of green tea ginger ale that boldly pronounced that it "contains antioxidants." I've seen similar claims on various cans of soda in recent months and years, and this distinction seems to make sense. It resonates with consumers. The market research I've seen lately demonstrates consumer attraction to products that proclaim antioxidant advantages. This is clearly one of the "better-for-you" claims that is making inroads to mainstream products. And folks are willing to pay more for this benefit. According to the 2010 "Healthy Eating Consumer Trend Report" from Technomic, 37% of surveyed consumers will accept a 1% to 10% increase for foods and beverages that contain antioxidants.
While understanding of the health need for antioxidants is resonating with consumers, the next step is to disseminate information related to which foods/ingredients are antioxidant-rich. Green tea certainly is one, but many more are at product and menu developers' disposal. The recent image gallery on "Antioxidant Advantages" posted on this website provides a look at some others to whet your R&D appetite. Enjoy.
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