Off to Anaheim

IFT time is yet again upon us, and I’m gearing up to head west to Anaheim, the land of magical, oversized mice and delicious California sunshine—and likely some delicious food, too. If there’s one thing we food-industry folks know how to do, it’s eat well. I fully anticipate to see much attention paid to methods of improving products without upping the price point—whether through fortification, flavor or functionality. Health will undoubtedly hit the show floor with force, as well. And I bet I’ll see more buzz about “natural” than “organic” this time around—always an interesting endeavor when we try to pin that little buzzword down to specifics. Stay tuned for an update from the West Coast.