I’ve been following the hipster-come lately late-night Denny’s makeover for some time now, and this latest bit that I ran across earlier today fits in nicely with the approach. I’m just waiting for the press release that outlines how the chain is now clearing 35% of the floor space come 1 A.M. on Fridays and Saturdays, in selection locations, for a limited time only, to accommodate rave dancing, along with associated new menu additions like miracle fruit lollipops and licorice marshmallow fluff shooters.

Interesting to see what some chains are doing to try to weather the current foodservice economic storm. After all, it’s not always 100% about the food, but rather the overall food experience that counts—whether in the form of packaging, marketing, perceptions or even potential elbow rubbing with aspiring, sponsorship-friendly musicians.