Expect a Year-Round Passover

This time of year means one thing to a lot of people: sugar-sweetened Passover Coke is on the shelf. But it’s not there for long—and not just because Passover only lasts for week or so leading up to Easter. People, and not just those staying kosher, love the stuff. And it sells quick—often to the chagrin of Jews who seek it for purely religious reasons.

In a time when high-fructose corn syrup (HFCS) is increasingly finding itself the punching bag of the industry (undeservedly, but perception is reality...), soda sweetened with good-ol’ sugar is in demand.

Some other countries regularly retail sugar-sweetened Coke—Passover Coke and Mexican Coke are synonyms—and considering the perennial demand for such products and the misguided growing distaste for HFCS, I bet we’ll see year-round sugar-sweetened sodas from the big players in the beverage game soon. It’s just a simple matter of meeting consumer demand.