Organic Labels Under Fire

7/9/2009 12:00:00 AM
ARTICLE TOOLS

Organic purists say they aren’t strict enough, while companies looking to expand the market claim they are too restrictive. That’s what a recent article in The Washington Post contends.

Case in point: hexane-extracted omega-3 fatty acids. According to the Post, although several years ago USDA said “synthetic” additives should be banned from products with a federal organic label, 90% of organic baby formula contains these ingredients after a USDA program manager, reportedly lobbied by the formula makers, overruled the decision.

This easing of federal standards, plus heightened consumer demand, have led a $23 billion-a-year organic food business, increasingly populated by large players such as Kraft Foods (Boca Foods),  Kellogg (Morningstar Farms) and Coca-Cola (Honest Tea). An influx of organic processed foods that may require ingredients, additives or processing agents that do not come in organic forms present supply problems for larger manufacturers.

USDA created the National Organic Program (NOP) in 2002 to develop, implement and administer national production, handling and labeling standards for organic agricultural products, as well as to accredit the certifying agents. The program has established a National List of Allowed and Prohibited Substances that identifies synthetic substances that may be used in organic foods and nonsynthetic substances banned from organic production and handling operations.

The organic food fight has extended to Congress. Sen. Patrick J. Leahy (D-Vt.), and sponsor of the federal organics legislation says: “It will unravel everything we've done if the standards can no longer be trusted. If we don't protect the brand, the organic label, the program is finished. It could disappear overnight.”

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Comments

1

Anita Roberts 07/11/2009 09:28

Senator Leahy understands the purpose of a reliable, pure 'Organic' definition. Change the organic definition and rules to allow 'stones' to be called 'diamonds' and there will be 'stones' in volume to eliminate the mass market supply problem and enough 'stone' variety to solve the cosmetic industry's formulation challenges. When the organic consumer begins to recognize the 'Organic' labeled products they are buying are merely 'stones' packaged as 'diamonds', the 'Organic' label will be meaningless in the marketplace.

2

OrganicTrade 07/09/2009 10:03

Contrary to the picture painted in the Washington Post, federal organic standards have not been relaxed, and the organic label remains the gold standard of all eco-labels. Backed by a system of strict regulations requiring third-party inspections of farm fields and processing facilities, detailed-record keeping, and periodic testing of soil and water, as well as compliance with local, state and federal health standards, the organic label provides consumers assurance that they organic products they buy are indeed, organic, and are governed by consistent, enforceable standards.

Strict, enforceable standards have been a part of the organic system since its inception and remain strong today. Thanks to the support of the Obama administration, which has advocated for greater human and financial resources for the National Organic Program, the future of organic looks bright. Such resources will help to ensure that organic continues to be the gold standard of eco-labels, and that it remains a symbol of integrity in which consumers can trust.

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