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November 2003
Poultrys healthful profile may form the base of this increased consumption, but it isnt the whole bird, or even birds sold as parts (despite the popularity of boneless, skinless chicken) that has caused the poultry industry to soar so dramatically. Without the introduction of products that add more variety, value and quality to the basic birds, the industry wouldnt have taken off. Many areas of the food industry bandy about the buzzword value-added, but nowhere has the concept been more successful than in the poultry industry.
In the retail market, DePippo also observes an increase
in value-added poultry offerings in the deli and frozen cases. Theres
a tremendous selection out there for the consumer. Products like fully
cooked strips of chicken that are seasoned and flavored are everywhere,
he says. What exactly is a value-added poultry product? Retail
and foodservice products both share similarities: ease of preparation,
added flavor and variety of form. Consumers want products that are already
seasoned and fast and easy to make, but many also enjoy the concept
of speed-scratch where, says DePippo, they can participate
in the process of cooking. Products like Short Cuts® from Perdue
Farms Inc., Salisbury, MD, and deli rotisserie chicken fall into this
category. Foodservice operations, depending on the segment, may
want products that are custom-made, easy for a less-skilled labor force
to execute and consistent in quality. Higher-end restaurants may want
to merchandise the idea of serving high-quality organic, free-range
or natural chicken, or specialty poultry products such as squab or pheasant. Retail and foodservice alike desire premarinated, topically flavored, battered and breaded poultry products. Poultry companies are looking for ways to help operators achieve their goals, DePippo says, and this includes working closely with large foodservice chains to develop custom flavors, forms and textures.
I would say that all the ethnics are still popular,
says Larry Russell, senior application scientist, Kerry Seasonings,
Beloit, WI. A number have been around for a long time Italian,
Southwest, Mexican but now South American, Cuban, Caribbean along
with Asian and Pacific Rim, are also popular. He observes that
roasted flavors are hot, including roasted garlic and roasted onion,
and so are grilled or charred and herby flavors. Ethnic flavors that have been around for a long time like
Chinese, Italian and Mexican have become familiar, but consumer sophistication
now demands that all ethnic foods retain authenticity. Manufacturers
are fine-tuning flavors, so that Italian is more regional, Hispanic
food encompasses other Latin cuisines and Asian goes beyond Chinese
to include Thai and Vietnamese. But at the same time, there is a fusion
of flavors Asian may include flavors like lemon grass,
ginger and mint leaves, and Mediterranean may incorporate
the combined flavors of Greek, Italian and Spanish cuisines. Restaurants, especially those with limited storage, are
demanding already-spiced products that chefs can adapt to many different
applications. Restaurants are asking for poultry products that
may just be called spicy so that they can adjust them for
different dishes. They dont want products with a very specific
flavor profile, like Mexican, Indian or Cuban, because it has limited
application, says Chris Wolf, corporate chef for Noble and Associates,
Springfield, MO. What is showing up on menus and what chefs are
asking for are products prepared with a particular cooking method, especially
grilled with a variety of flavors, like mesquite-grilled or chipotle-grilled.
That way, they can use the products in a variety of ways in a
salad, on a sandwich or as an entrée. Wolf also sees bone-in chicken making a comeback, perhaps premarinated and spiced, but with the bone in to enable a slower cook. Bone-in chicken has more flavor and is more moist and tender, he says. People want that old-fashioned falling-to-pieces kind of chicken.
Popular formats include patties, nuggets, wings, popcorn,
tenders and rotisserie-roasted. Searing, chopping, coating, crusting
and multitechnique products are prevalent. Newer foodservice products
include glazed, spicy wings like Perdues fully cooked Honey BBQ
Glazed KickN Wings®; a semi-boneless turkey, which has some
bones removed for faster cooking, but retains some bones for more flavor
and moistness; and the new Chicken Chippers, slices of chicken
meat in tortilla-chip breading marketed for dipping or as a nacho component.
Ruiz Food Products, Inc. Dinuba, CA, debuted El Monterey®
Cruncheros, a line of frozen, lightly battered and fried, crunchy
and spicy snacks that include chicken and cheese taquitos,
Southwest chicken and three-cheese grilled-chicken
quesadillas. Tysons products include chicken burgers ground from
boneless, whole-muscle chicken and Popcorn Chicken Bites, bite-sized
pieces available both seasoned and unseasoned. On the retail side, meal
kits have everything to make a meal. Tysons selections include
fajita, fried-rice, quesadilla and stir-fry dinners, with spiced chicken,
vegetables and anything else to make the meal complete, such as rice
or tortillas. Bagged nuggets, patties and tenders, boxed sliced and
diced chicken, and frozen breaded and boneless poultry products fit
right into the speed-scratch trend; consumers can add their own spices
and side dishes. Turkey producers, too, are adding value to their poultry.
Marinated turkey tenderloins feature breast meat cut in smaller pieces
and marinated, designed so that cooks can throw them on the grill or
stovetop and have a meal ready in 20 minutes. One growing product area
is ground turkey. Consumers are looking for a ground product they
dont feel guilty about eating, and with turkey, they can lose
the fat, but not the flavor, says Sherrie Rosenblatt, director
of public relations for the Washington, D.C.-based National Turkey Federation.
Fully cooked, frozen turkey meatballs and turkey parts are two newer
products that help consumers create easy meals. Because of the popularity of white meat, chicken producers have had a surplus of dark meat, much of which is sent overseas. While the meat does appeal to U.S. Hispanic and Asian ethnic groups, these markets can no longer take care of all of the excess, so producers have begun to find ways to make dark meat more convenient and acceptable to all consumers. Many dark-meat products are now on the market made from chopped and formed meat; they are more palatable thanks to new technology using products.
According to a Roper Starch Worldwide study, by 2001,
63% of Americans reported that they bought organic food and beverages
at least some of the time. And 40% of these same respondents said that
they would be buying even more in the coming year. In response to this
trend, 73% of conventional grocery stores and about 20,000 natural-food
stores now offer organic products. There is a huge opportunity for the natural and
organic producers, says DePippo. The market is small relative
to the big picture, but eventually, everything that has happened in
the chicken market will happen with the natural and organic chickens.
The Whole Foods, Wild Oats and Andronicos supermarket chains are
looking for those kinds of products. He believes that over time,
the organic- and natural-chicken producers will also move into value-added
products. Today, many natural supermarkets add the value
onsite or in central commissaries by marinating organic and natural
whole-muscle turkey and chicken pieces, and packaging them for the fresh-meat
case or selling the items in the butcher section. Chefs, too, want organic products. The National Restaurant
Association, Washington, D.C., reports that 57% of restaurants that
have per-person check averages of $25 or more offer organic items. Even
restaurants in the $15 to $24 per-person check-average range offer organic
items 29% of the time. An Organic Trade Association, Greenfield, MA, survey last
year found that the fastest-growing organic categories between 1999
and 2000 included poultry. With consumer demand increasing, no doubt
organic poultry products will become even more prevalent in the market. Recently, the USDAs National Organic Program (NOP)
created one set of standardized rules with the aim of bringing uniformity
to the industry and to processed products. The new regulations mean
organic food products are sold within one of four categories: The new regulations pose some challenges to product developers.
Because no public source of either approved organic ingredients or their
suppliers exists, suppliers need to be contacted separately. In addition,
some ingredients may be prohibited from use. Those currently acceptable
that apply to the poultry industry include: flavors derived from nonsynthetic
sources only, not produced using synthetic solvents and carrier systems
or any artificial preservative; enzymes derived from edible, nontoxic
plants, nonpathogenic fungi or nonpathogenic bacteria; tocopherols derived
from vegetable oil when rosemary extracts are not a suitable alternative;
and xanthan gum and water-extracted gums, such as arabic, guar, locust-bean
and carob-bean. Some ingredients are unacceptable, unavailable or difficult
to source, posing a challenge to food processors. These substances include:
certain preservative additives, including sulfites, nitrates or nitrites;
any ingredient known to contain higher levels of heavy metals or toxic
residues than permitted by the government; and many value-added or further-processed
ingredients. For organic-poultry producers, the difficulty starts with the feed. Smaller producers have had better luck with this. The larger producers run into issues of how to source enough organic feed that has also not been genetically modified. For this, you have to get farmers to commit a year in advance, says DePippo. The reason companies like College Hill Poultry of Fredericksburg, PA, could launch all-natural, antibiotic-free Raised Right chicken, is that they had a head start the company was already raising organic chickens when the regulations came into being. Not only that, but the family that owns College Hill also owns its organic-feed supplier, ensuring a continuous, controlled supply stream.
Because of the way squab is raised, incidents of foodborne
illness from the bird are almost nonexistent. One of the reasons
thats true is because squab farmers use good bacteria to crowd
out the bad bacteria. Squabs use their feces to put nests together and
the birds develop immunities. There is no overexposure, so there is
no disease, says Shipley. The joke is that we are doing
everything so wrong that its right. The squabs are also raised
in uncrowded conditions. While no flavored squab products exist at this time, boneless
breasts and European sleeve-boned birds which are boned before
evisceration provide a value-added option. Because its
such a small bird, chefs like to stuff squab from the neck. The restaurant
at the Palomar Hotel in San Francisco serves half squab breasts with
the wing bones attached, prepared in its own stock with shaved almonds. Other specialty birds include Petit Poulet, a specially
bred, all-natural chicken that is smaller than conventional chickens
and weighs 1.95 to 2.05 lbs., and black Silkie Bantam chickens. Theres
a lot to be said for the Bantam chickens medicinal properties.
They are high in specific amino acids and a lot of people in the Chinese
community come to get them to help treat colds, says Shipley.
These birds are only about 1.25 to 1.50 lbs., but not young, so they
are very flavorful. Other niche markets include pheasant and duckling, which
are also geared to upscale restaurants. California-raised pheasants
are unique in that they are raised outdoors, eat all-natural grains
and roam, resulting in a moist, natural, flavorful bird. They are marketed
between 22 and 24 weeks old to prevent tough meat and excess fat. Most
are sold frozen and individually vacuum-packed in film. Pheasants are
available whole, in half breasts or as boneless, full breasts. A common
application is sausage. Previously, duckling was sold almost exclusively whole,
but in the last 10 years, the industry has gone from selling 5% percent
of the birds as parts up to 40% percent, according to The Duckling Council
(www.duckling.org). Even white-tablecloth
restaurants are using more sliced and de-boned products. The trade group
notes that 95% of duckling consumed in the United States are of the
White Pekin breed. And although duck has a reputation of having a high
fat content, todays birds are bred for leanness; the fat and calorie
count of skinless White Pekin duckling breast falls right between skinless
turkey and chicken breast. The duckling breast has 140 calories and
2.5 grams of fat per 100 grams cooked meat, vs. chickens 165 calories
and 4 grams of fat and the turkeys 135 calories and 1 gram of
fat, according to the USDA. In an innovative move, the duckling industry has turned to e-commerce, selling duckling online and not only whole birds, but complete meal kits that offer consumers an entire dinner with flowers, wine and all of the other elements for an elegant dinner at home. In the next several years, youll start to see a number of duckling convenience products in the retail, foodservice and e-commerce settings. Products will include preroasted and precooked duckling that just needs to be heated and served. This convenience will put White Pekin duckling in the arena with other quick-to-serve foods, says Dick Jones, president, Woodland Farms, a subsidiary of Maple Leaf Farms and treasurer for The Duckling Council.
Commercial marinating, an internal seasoning process,
uses vacuum tumblers or injection systems to impart the flavors. Processors
typically inject seasonings into bone-in poultry products and tumble
boneless products. In addition, gums, phosphate and starches all aid
in moisture retention. However, marinating can present problems that
new ingredient technologies can help rectify. Phosphate technology offers many advantages to processed
products. A specially formulated phosphate from Astaris LLC, St. Louis,
dissolves quickly in the presence of salt and helps enhance taste and
consistency. With most marination solutions, you have to make
sure that all ingredients are dissolved before you add the next ingredient.
This phosphate allows you to dissolve all of the ingredients at once.
You dont have to worry about what order you add ingredients,
says Nancy Stachiw, director of tech services and application research.
The phosphate is also used in spice mixes to enhance taste and consistency. Recently, there has been renewed interest in low-sodium
products. Just in the last couple of months, I have had a lot
of calls from people asking about low-sodium products, says Rick
Bosch, technical service fellow with Astaris. One of our products
is a potassium phosphate thats especially good for low-sodium
diets. Our aim is to try to bring innovation into a line that already
has a long history of use. Soy proteins also provide benefits. When added to marinades,
isolated soy proteins and soy protein concentrates improve moisture
retention in the cooked poultry. Soy protein helps improve succulence
in poultry products, says Philip Witte, director of applied technology
for the Solae Company, St. Louis. Without a good functional ingredient
to help hold onto moisture when a product is being held for service,
it can be dry and lose juiciness. Rotisserie chickens, for example,
are often held for 2 hours in a grocery-store deli. Chickens with soy
added to the marinade can stay juicy throughout the holding period and
remain that way when taken home for dinner. These soy proteins can also help improve the quality of
dark meat. Dark meat is both a darker color and softer than white
meat. When soy protein is added to these products in formulation, it
both lightens up the color and makes the meat less soft, Witte
says. Whey protein offers a similar benefit; when added to deli-style
poultry meats, it helps bind water and aids emulsification and adhesion
of the meat after chopping and blending. Working with flavors is another boon to marinades, since
flavors are easier to manipulate than fresh, raw ingredients and less
likely to pose food-safety or spoilage issues. Certain natural ingredients,
like lemon, for example, can degrade poultry due to their acidity; while
formulating with a lemon flavor adds flavor without the undesirable
properties. Transglutamase, an enzyme, cross-links the amino acids
glutamine and lysine, forming covalent bonds. This aids in binding proteins
together and enhancing structure. Probably one of the better applications
is taking trimmings and forming into a casing or a block, then shaping
the block into a desired shape, says Tony Payne, Ph.D., associate
director of application development, Ajinomoto U.S.A., Inc., Paramus,
NJ. One can take a chicken-thigh medallion, flavor the inside
before it is shaped, and make it into a consistently sized portion that
will cook evenly. It works very well in a fast-food situation. Transglutamase, available as a liquid or powder, can also
be used to coat the outside of poultry to help other protein products
adhere to it, e.g., bacon wrapped around a chicken breast. Because
the enzyme is cross-linked, its not thermally reversible. A gelatin
would run off; the enzyme stays put, Payne adds. Other companies offer premixed marinades either in standard
formulations or customized. GrillMaster Marinades, produced by Newly
Weds Foods, Chicago, impart grilled charcoal flavor to foods, without
the grill. Red Arrow Products Company LLC, Manitowoc, WI, also manufactures
smoke, grill and roast flavors. Our Grillin line of products
allows poultry processors to make products that have a grill taste to
them, within the constraints of their current system. With grill flavors
being available in oil, water-soluble and dry forms, this allows the
producer options on how to create their own grill poultry profile,
says Melissa Ventura, CEC, corporate research chef. These grilling flavors have the added advantage of helping
prevent oxidation in poultry products. The phenols found in liquid
smoke play a role in flavoring the product, as well as keeping it from
oxidizing. The melanoidins, reaction products of the Maillard browning
reaction, are also strong antioxidants, giving liquid smoke a two-fold
effect in oxidation prevention, explains Ed Emmerson, technical
services manager at the company. The products also aid in browning. Recent research conducted at Clemson University, SC, has
proven that honey also has an antioxidant effect, also as a result of
the Maillard reaction. A concentration of up to 15% by weight offers
the antioxidant advantage without making products overly sweet. Honey
also inhibits bacterial growth on meat surfaces, thus aiding in shelf
life. Rosemary extract, which has similar preservative attributes, naturally
safeguards against oxidative rancidity. Antioxidant properties in both
of these substances, as well as products like dried-plum purée,
prevent warmed-over flavor (WOF) in poultry, created when products have
been cooked and require reheating. See the November 2000 Food
Product Design Foodservice Focus, Fighting Warmed-Over
Flavor, for more information. Some products enhance flavors without otherwise changing
the flavor. Monosodium glutamate (MSG), which research has vindicated
from some bad press, amplifies savory flavors. Two other flavor enhancers,
sodium 5'-inosinate (IMP) and disodium 5'-guanylate (GMP) also enhance
the savory, or umami, taste and work synergistically with MSG. Product
designers can also look at autolyzed yeast, and hydrolyzed proteins
to increase savory flavor. Spray-dried chicken and turkey powders produced
from the broth of cooked birds intensify the flavor of the poultry products,
without adding a different flavor note. The Food Safety and Inspection Service (FSIS) has published
the final rule, Ingredients That May Be Designated as Natural
Flavors, Natural Flavorings, Flavors, or Flavorings When Used in Meat
or Poultry Products. The rule defines ingredients (spices, spice
extractives, and essential oils) that poultry manufacturers can label
as natural flavors or flavors. It also requires
that certain ingredients, such as dried chicken stock, autolyzed yeast,
and hydrolyzed proteins, be listed on the label by their common or usual
names, because they have other purposes beyond flavor, such as flavor
enhancers, emulsifiers, stabilizers and binders. The source of hydrolyzed
protein also must be specified on the label: for example, hydrolyzed
soy protein or hydrolyzed whey protein. Topical seasoning also adds value to poultry products.
Seasoning applied to the surface of poultry can take the form of a spice
rub, sauce or glaze. The drumstick, for example, is fully cooked,
dipped in a glaze and then quick-frozen. You can also put a spice coating
on the outside of the glaze, adding even more flavor, says Russell.
This kind of seasoning system especially helps with battered and breaded
products, since flavors tend to cook off when deep fat-fried. Manufacturers can use texture to add another level of
interest to their poultry products. Batters, coatings and breadings
add crunch and a pleasing mouthfeel. Coatings may take the form of tempura
batters, cornmeal batters, or coarse to fine grades of breading, and
include cereals and other grains. Texture plays a very important function when you are talking about coating. Its also visual appearance, says Andrew Oxley, director of R&D, Kerry Coatings Group, Beloit, WI. You can make a product crunchy or crispy, or softer. There is a big bucket of ideas to play with. One of the approaches he takes is to try to match the coating to the flavor of the product. This enables anyone to identify the flavor of the product just by looking at it. For example, if someone had a honey-mustard-flavored item, I might coat it with yellow pieces of crisp rice, he says. High flavor and high visual impact both play into successful value-added products.
The first level of control starts with the animal feed.
Putting certain substances in feed can help control the development
of pathogens in livestock. According to a TIC Gums, Belcamp, MD, report,
gums such as xanthan, guar and pectin have been found to compete with
pathogens in the intestinal tracts of animals, preventing the bacteria
from attaching and thriving. Once in the factory, animal carcasses are treated with
a variety of rinses to control bacteria. Food-safety regulations require
that all bird carcasses be treated; a chlorinated, chilled water bath
is most common. However, it is an expensive program since, after just
one use, the water must be discarded and a new batch cooled to 38ºF,
a process that consumes a large quantity of water and electricity. Several newer technologies promise to augment or replace
the chlorine process. One consists of an alkaline treatment of whole
carcasses using a pH 12 rinse. One such rinse is built around trisodium
phosphate, while another, newer rinse is phosphate-free. These
solutions accomplish the goal of reducing salmonella. Chlorine is neutralized
by organic matter and doesnt penetrate the fat. The alkaline rinse
penetrates the fat. This rinse is a pretreatment before the birds go
into the chill tank. You have clean birds going in, says Bill
King, director for food protection, Rhodia, Cranbury, NJ. While the
process requires more citric acid in the chill tanks than conventional
treatments, it does dramatically reduce the incidence of salmonella
bacteria. It especially reduces reprocessing, says King.
If there is any fecal matter on bird carcasses, they have to stop
the line. A much newer technology still under investigation is the
use of ozone as a disinfecting agent in food processing. A 1993 study
conducted in a California chicken plant (Recycling of poultry
chill water using ozone, A.L. Waldroup, R.E. Hierholzer and R.H.
Forsythe, Applied Poultry Science, 1993)
found that prewashing chickens with ozonated water is as effective as
the chlorinated-water rinse in reducing salmonella. The prewash system
did need to be well-enclosed and well-ventilated, continuous, in-line,
in-and-out and supplied with ozonated water. USDAs Food Safety and Inspection Service (FSIS)
announced a new set of regulations in June 2003 targeting the packaged-
and cooked-poultry industry. This interim final rule requires that all
establishments that produce RTE (ready-to-eat) products that are exposed
to the environment after cooking to develop written programs to control
L. monocytogenes and to verify the effectiveness
of those programs through testing. This final rule will be in development for 2 years,
explains King. It says poultry processors have to come up with
post-cooking treatment to reduce or kill Listeria
on meats. Processors must choose from three alternatives. Alternative
one requires that plants use both a post-lethality treatment and a growth
inhibitor. This alternative will be subject to FSIS verification of
the post-lethality treatments effectiveness. Plants choosing alternative
two must use either a post-lethality treatment or a growth inhibitor,
and will be under more constant scrutiny by FSIS. Alternative three
allows sanitation measures only, but establishments opting for this
alternative will be subject to the most frequent inspection. Alternative one is a HAACP concept. An all-natural food protectant, a niacin and egg-white lysozyme, kills Listeria on contact and will continue to kill, says King. It works with a growth-inhibition process. And, its a low-cost technology. He adds, There are not a lot of ingredient tools out there for cooked product. We recommend that they use lactate diacetate if they can stand the taste and use the lysozyme product as the kill step. The company is testing another technology and is looking at other tools that would be growth-inhibitor steps. The tolerance level for Listeria is zero. We are going to wait and see what technologies develop, he concludes.
Some of the newest packaging research has studied the
use of active packaging, antimicrobial edible films that
release substances onto the food surface that inhibit microbial growth.
These substances can also be incorporated into or coated onto the regular
food-packaging materials. Antimicrobial agents tested so far include
ethanol-extracted propolis, silver-substituted zeolite, fungicides such
as imazalil and benomyl, organic acids and their anhydrides, and bacteriocins.
Because no one agent can cover the requirements for all food, various
substances are under study. One source that seems to have antibacterial
properties against a wide spectrum of microorganisms is basil, which
contains the active components methyl chavicol, eugenol linalool, camphor
and methyl cinnamate. Nationwide, poultry producers engage in the battle to not only protect the consumer public against microorganisms, but also to satisfy consumer demand as the populace flocks to stores in search of a flavorful, quick-and-easy meal option. When it comes to value-added, poultry rules the roost. Nancy Backas is a Chicago-based writer and chef with a bachelors degree in foods in business from the University of Illinois at Urbana-Champaign and a masters degree in journalism from the University of Wisconsin, Madison. She has been writing about the food industry for more than 20 years.
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