Targeting Beverages for Demographics
11/20/2009 -
In today’s beverage wars, contenders are spread across the supermarket. While competitors try to market to niche demographic groups, it’s important to remember that threads of commonality can be found among even the most diverse groups. Insights can be learned from all.
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Still Logically Extending Into Infinity
10/20/2009 -
As many of you already know, whenever I have the luxury, I thoroughly enjoy meandering through the supermarket—and when I say meander, I mean it. Aimless. Rambling. Without fixed direction. Think about the circuitous route of a lightly windswept bumblebee and you’ll get the gist of where I’m coming from.
Such meandering retail excursions invariably lead to worthwhile discoveries. I’m pretty...