Targeting Beverages for Demographics
11/20/2009 -
In today’s beverage wars, contenders are spread across the supermarket. While competitors try to market to niche demographic groups, it’s important to remember that threads of commonality can be found among even the most diverse groups. Insights can be learned from all.
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Getting Sauced: Pasta Sauce Formulating Secrets
11/17/2009 -
The convenience of store-bought pasta sauce is a tribute to product-development savvy, but belies the tricky processing, formulation, distribution and storage paths a sauce travels from factory to fettuccine.
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Touring Regional American Marinades
10/26/2009 -
For many Americans, marinades for meat, poultry, seafood and vegetables offer easy-to-swallow points of entry to regional American cuisine, which is emerging as a whole new way of engaging with food.
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