Targeting Beverages for Demographics
11/20/2009 -
In today’s beverage wars, contenders are spread across the supermarket. While competitors try to market to niche demographic groups, it’s important to remember that threads of commonality can be found among even the most diverse groups. Insights can be learned from all.
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Frozen Convenience
09/22/2008 - Time-pressed consumers often go out to eat, but as pocketbooks tighten, consumers are increasingly eating at home. And convenience is a priority. Packaged Facts projects the convenience food market will reach $47.5 billion by 2012. Frozen convenience foods will reach $19 billion....
Feeding Children’s Behavior
09/02/2008 - There’s a frenzy taking place over foods and ingredients that feed into children’s behavioral problems, and research shows foods and ingredients, from PUFAs to coloring agents, can make a difference, but that others, like sugar, may have a minimal impact....