Ruminations on Foodservice Ambiance
03/09/2010 - The other evening, as I was sitting and sipping a Shamrock Shake at McDonald’s Corporation’s flagship store in Hinsdale—about 5 min. from corporate HQ in neighboring Oak Brook—I had ambiance on the brain (amidst the subtly minty, green coolness that’s Shamrock’s hallmark…). This is not your everyday McDonald’s, as images can attest. Due to its proximity to HQ and Hamburger University, it—along...